Freelance Digital Creative Director, with over 18 years of experience across all aspects of social media, content creation, video, website design & build, digital & content marketing and PR communications.
Specialising in Motorsport, Sport & Leisure, Lifestyle, Consumer and B2B sectors, delivering social media strategies & campaigns (organic & paid for), all forms of content creation, community management, video filming & editing, website design & build, event coverage, PR and Influencer engagement.
Social Media & Content Creation
Developing social media strategies and campaigns, through to content calendars. Delivering daily community management and complete content creation across Facebook, Twitter, Instagram, YouTube and LinkedIn.
Client experience across paid for advertising, event promotion and live coverage, Influencer engagement, channel audits, monitoring and Monthly reporting.
Content Creation
Design and production of social media content for each social media channel format.
Still image development, filmed & animated content, short & long form social video, cinemagraphs, animated GIFs, infographics & Print production (brochures, posters and flyers).
Content produced in Adobe Photoshop, Adobe Premiere Pro & Adobe Illustrator.
Content Examples:
Filmed Social Media Promos & Trailers
Edited Promos, short form & social content
Filmed short form video promos
Animated Social Content
Animation
Image animation
Animated GIFs
Cinemagraphs
Social Channels & Still Image
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- Community Management
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- Community Management
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- Community Management
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- Community Management
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- Community Management
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- Community Management
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- A4 Poster print production
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- A4 Poster Print Production
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- A5 Flyer production
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- Still image production Instagram
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- Still image production Instagram
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- Still image production Instagram
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- Still image production Twitter / Facebook
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- Still image production Twitter / Facebook
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- Still Image Production Facebook / Twitter
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- Still image production Twitter / Facebook
Video Filming & Direction
DSLR Filming and editing (Adobe Premiere Pro) of social media and YouTube based video content, including showreels, campaigns, events, promos.
Concepts, recces, storyboards, filming , editing, encoding and optimisation.
Video Promo
Event Coverage / Promo
Showreels
Promotional videos
Campaigns
Campaigns
Websites
The design and build of fully responsive websites across all desktop, laptops, tablets and mobiles.
Built on a development server for initial sign off and testing, with CMS set up, full content creation, SEO optimisation and Google Analytics integration. Set up of hosting or able to use existing hosting providers.
On-going Monthly site Management and content creation, or help guide & support if self managing.
All sites are built in WordPress and are https secure.
To view a range of Case Studies, please click on the link below.
Get in touch
Ian Smalley – Freelance Digital Creative Director
Please get in touch with any social media, video or website based requirements.
From a social media perspective, this can include channel strategies or social audits, through to daily community management complete with all aspects of content creation.
For all projects, I can work alone or am happy to work with any existing teams, providing additional client facing resource if required. I am able to work either remotely or on site using either my own equipment or any existing client technology.
Projects are quoted on a day rate or a negotiated project rate or as a monthly retained fee.
Please complete the form below with any enquiries & I will respond as soon as possible.