Ian Smalley – Digital Creative Director

Freelance Digital Creative Director, with over 15 years of experience across all aspects of social media, content creation, video, website design & build, digital & content marketing and PR communications.

Specialising in Motorsport, Sport & Leisure, Lifestyle, Consumer and B2B sectors, delivering social media strategies & campaigns (organic & paid for), all forms of content creation, community management, video filming & editing, website design & build, event coverage, PR and Influencer engagement.

To view a range of Case studies please click on a button below, or click here. Scroll down to view content examples.

Developing social media strategies and campaigns.  Client experience across paid for advertising, event promotion and live coverage, Influencer engagement, channel audits, monitoring, Community Management and Monthly reporting & Crisis Monitoring, response and reporting.

Complete content creation from still image development, filmed & animated content, short & long form social video, cinemagraphs, animated GIFs across Facebook, Twitter, Instagram, YouTube and LinkedIn.

 Logo design, Infographics & Print production (brochures, posters and flyers). Content produced in Adobe Photoshop, Adobe Premiere Pro & Adobe Illustrator.

Content Creation overview

Content Creation Examples:

Social Channel Community Management examples.

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DSLR Filming and editing (Adobe Premiere Pro) of social media and YouTube based video content, including showreels, campaigns, events, promos. Concepts, recces, storyboards, filming , editing, encoding and optimisation.