The King of Soho Gin
SOCIAL CHANNEL BRAND LAUNCH – PRODUCT SHOOTS AND CONTENT CREATION
Agency: The PHA Group
The King of Soho is a London Dry Gin distilled in the heart of London using traditional methods; a complex spirit crafted with 12 botanicals to our unique flavour profile. Created as a tribute to the original ‘King of Soho’ Paul Raymond by his son Howard and partner Alex Robson.
Initial Social media channel launch in conjunction with the brand launch event. On-going Social media strategy across all key social channels post launch, including Product promotion and social content creation.
Developing the social brand launch strategy in conjunction with the live event, including Key audience mapping, pre-event and live Social content delivery, Key Influencer engagement and competition metrics.
Additional campaigns were then delivered as part of the on-going social strategy, including content creation (animated GIFS, Cinemagraphs)
Product shoots: Filming concept, Film direction, on-going social strategies, and paid for.
Design & Development of a new responsive website for the King Of Soho Gin. Encapsulating the brand ethos of “Anything Goes” with a tour of Soho video walkthrough. =