HAMMERS SPEEDWAY
MARKETING & BRAND STRATEGY / SOCIAL MEDIA / WEBSITE CREATION / BRAND DEVELOPMENT
Freelance Role: Marketing Manager
OVERVIEW
Lakeside Hammers Speedway team raced in the SGB Speedway Championship, at the Arena Essex Raceway until 2018 when the Arena Complex was sold for re-development.
As Speedway is my main passion, I offered my services to the club in 2009, taking the role as Marketing Manager, managing all Communications for the club across all channels. I developed the over-arching Marketing Strategy: The Extreme Team Sport to create awareness with of the high octane nature of the sport.
In 2010 I pitched for and won a season long Sponsorship deal for the Hammers with The Royal Navy, one of numerous sponsorship tie-ins I helped to secure.
In 2017, I became one of four committee members helping to run the club on behalf of the main promoter.
Following the closure of the club in 2018 I am now part of Thurrock Hammers Ltd, a publically listed company with the sole aim of finding a new location for the team within the Thurrock area of Essex, whilst running a nomadic National League team to keep the team name alive on the track. I run all of the marketing and social media Channels for The Thurrock Hammers
LAKESIDE & THURROCK HAMMERS DELIVERY
Initial re-brand, including logo to develop a team ethos. Website design and delivery.
- Marketing Stragegy
- Daily social media content creation (video, stills, GIFS, Cinemagraphs) and channel management across Instagram, Twitter, Facebook and YouTube.
- Filming and Editing
- PR and website updates,
- Race night content (home and away) (previously Lakeside Hammers & now Thurrock Hammers)
- Paid for strategies, advertising strategies
- Press & Media liaison.