BRAND LAUNCH, SOCIAL MEDIA STRATEGY and INTEGRATED CAMPAIGNS
Agency: The PHA Group
nanoM, now renamed as Emirates Health Care, is a unique, independent health assessment facility, developed primarily for the world of professional sport.
Located on Palm Jumeirah, Dubai’s most exclusive destination and one of the world’s most iconic landmarks, the state-of-the-art premises provide clients with comprehensive analysis of their health, fitness, total body functionality as well as physical performance capabilities.
nanoM’s advanced Sports and Human Performance Laboratory features cutting edge technology and equipment, which not only examines a patient’s overall health, but is also designed to detect and analyse both existing and potential medical problems.
Develop the online brand presence and maximise the brand launch.
An integrated Launch campaign, delivered through an Ambassador relationship with former Chelsea and England International Frank Lampard, in conjunction with Brand development, website design and delivery and initial social media launch.
Planning and delivery of four videos filmed with Frank on location in Dubai. Sourcing of video director and film crew. Strategic launch and campaign development with in-house PR team. Additional video editing, static social posts, Cinemagraphs and Animated GIFs to maximise launch. Complete social media strategy and paid for campaigns, and website management prior to brand ownership change.
Targeted paid for campaign across LinkedIn, Instagram and Facebook delivered in excess of 10,000 unique user website hits in the week. 90% positive brand sentiment recorded.