PURPLEBRICKS

SOCIAL CHANNEL BRAND LAUNCH – SOCIAL STRATEGY AND CONTENT CREATION

Agency: The PHA Group

CLIENT OVERVIEW

Purplebricks is a leading hybrid estate agent, initially launched in the Meridian Region before rolling out across the UK.

CLIENT BRIEF

To maximise the brand perception as “disrupters” within the Estate agency industry whilst creating initial SEO Value around key brand USPs, including cost savings and transparency.

DELIVERY:

Developing the social brand launch strategy in conjunction with the launch of the Purplebricks Portal site.  Initial Social media channel launch strategy in conjunction with the above the line campaigns. Key Influencer engagement  / audience mapping to develop evergreen content formats, including a range of video campaigns.

Additional campaigns were then delivered as part of the on-going social strategy, including content creation (animated GIFS, Cinemagraphs) and the development of the successful Trust Pilot campaign.

  • On-going Social media strategy across all key social channels, integrated Brand promotion and social content creation.
  • Brand shoots: Filming concept, Film direction, on-going social strategies, Ad Words, Re-marketing and paid for campaigns.

RESULTS:

Over 96% positive reviews on Trust Pilot at launch.  Over all integrated PR campaigns enabled Purplebricks to develop their brand model and successfully launch a full IPO.