YACHTING PARTNERS INTERNATIONAL
INTEGRATED BRAND CAMPAIGNS – SOCIAL MEDIA STRATEGY – CONTENT CREATION
Agency: The PHA Group
CLIENT OVERVIEW
Yachting Partners International (YPI) provides yacht sales, chartering, management and crew across the globe.
CLIENT BRIEF
To maximise the brand reputation across social media and both industry and high end digital publications
BRAND DELIVERY
On-going Social media strategy across all key social channels, social content creation, integrated campaigns
QUALITY TIME AT SEA – INTEGRATED CAMPAIGN
OVERVIEW
An integrated campaign with the Daily Telegraph Travel section to find the 2016 Sea Photographer of the year across Four categories.
Developing the social brand launch strategy to maximise the YPI brand ethos, in conjunction with the PR teams and The Daily Telegraph. Key Influencer engagement and audience mapping to promote the competition.
