​YACHTING PARTNERS INTERNATIONAL

INTEGRATED BRAND CAMPAIGNS – SOCIAL MEDIA STRATEGY  – CONTENT CREATION

Agency: The PHA Group

CLIENT OVERVIEW

Yachting Partners International (YPI) provides yacht sales, chartering, management and crew across the globe.

CLIENT BRIEF

To maximise the brand reputation across social media and both industry and high end digital publications

BRAND DELIVERY

  On-going Social media strategy across all key social channels, social content creation, integrated campaigns

QUALITY TIME AT SEA –  INTEGRATED CAMPAIGN

OVERVIEW

An integrated campaign with the Daily Telegraph Travel section to find the 2016 Sea Photographer of the year across Four categories.

Developing the social brand launch strategy to maximise the YPI brand ethos, in conjunction with the PR teams and The Daily Telegraph. Key Influencer engagement and audience mapping to promote the competition.

Member of the judging panel.