Skip to content

Ian Smalley – Digital Creative Director:

My Experience.

Freelance Digital Creative Director, with over 15 years of experience across all aspects of social media, content creation, video, digital & content marketing and PR communications.

Specialising in Motorsport, Sport & Leisure, Lifestyle, Consumer and B2B sectors, delivering social media strategies & campaigns (organic & paid for), all forms of content creation, community management, video filming & editing, website design & build, event coverage, PR and Influencer engagement.

Most recently heading up the Creative team at The PHA Group, specialising in the strategy & delivery of Social media and integrated channel solutions. This included campaign and partnership strategies and concepts, content creation and Influencer engagement. Full video direction, filming & editing, web site UX design and branding strategies.

Developed and managed the Creative team over 5 years, overseeing the concepts and delivery of digital and fully integrated campaigns for Individuals, National and Global brands across a range of sectors including Sport, Consumer & Lifestyle, Health, Charity, Crisis (social monitoring, response and reporting) and B2B.

Pitch development & presentation, Client liaison and Senior Management Team P&L.

Current Freelance Roles: In addition to a range of Freelance clients, I am currently the Freelance Media Director at Eastbourne Eagles & Thurrock Hammers Speedway teams managing all Marketing, web, content creation & social media activity.

Ian Smalley Digital Creative Director
Digital Creative Director: Key Competencies

Social Media:

  • Social Media Strategies (data insights, brand / demographic mapping & Competitor analysis)
  • Campaign concepts and development
  • Community Management & Content plans (Facebook, Twitter, Instagram, LinkedIn, YouTube)
  • Content Creation
  • Social audits (existing channels)
  • Paid for Strategies
  • Influencer mapping & engagement
  • Social Crisis Management planning & live Monitoring
Ian Smalley Digital Creative Director
Image Credit: Tiffani Graveling Photography

Content Creation:

  • Content creation (across all channels) including:
  • Branded imagery
  • Video based social content (branded)
  • Cinemagraphs
  • Animated GIFS
  • Infographics

Filming & Editing

  • Concepts, story boarding (shoot & motion graphics) and Producing / Direction
  • Filming (one / two camera) for social content, pieces to camera & show reels.
  • Editing & graphics integration of short form content through to site content & showreels (Adobe Premiere Pro)
Ian Smalley Digital Creative Director
Image credit: Tiffani Graveling Photography

Digital / Marketing :

  • Social media
  • Influencer Engagement
  • CRM
  • E-Mail Marketing
  • SEO Optimisation
  • Google AdWords
  • PR (Short form & Long form) & Content Creation
  • Press Liaison
  • Event Promotion & coverage (Social Media)
  • Reporting & Evaluation (all social platforms & Google Analytics)


  • Existing Site audits
  • Competitor Analysis
  • Creative site enhancements
  • Concepts, wireframes and site maps
  • WordPress design & builds
  • Copywriting
  • SEO Optimisation
  • Site Management
Ian Smalley Digital Creative Director
Image credit: Tiffani Graveling Photography


  • Brand Strategies including social & digital PR
  • Integrated Marketing & Partnership Strategies
  • Competitor Mapping and Analysis

Software / Platforms:

  • Adobe Creative Suite experience (Photoshop, Premiere Pro, InDesign, Illustrator, After Effects (Premiere Pro Project)
  • Facebook, Twitter, Instagram, LinkedIn, YouTube, Vimeo
  • Sprout Social, Hootsuite
  • Pulsar / Awario (Mapping and Insights)
  • WordPress
  • Google Analytics / Google Search Console
  • Assana (Project Management)
  • PC & Mac