Case Study: RED Driving School

SOCIAL MEDIA and INTEGRATED CAMPAIGNS

Agency: The PHA Group

CLIENT OVERVIEW:

RED Driving school is one of the UK’s largest Driving School Franchises.

CLIENT DELIVERY:

FANTASTIC FOUR CAMPAIGN OVERVIEW

CLIENT BRIEF:

RED Driving school developed a sponsorship relationship with 20th Century Fox, to help promote the Fantastic Four film launch.

DELIVERY:

An integrated sponsored campaign to promote both the Fantastic Four film and the expertise of RED Driving school instructors.   Launched in conjunction with a cinema ticket give away over three weeks via social,  a specific competition allowed customers to vote for the top 4 Red driving school instructors.   The winning RED driving school instructors were then filmed at the Rally course to showcase their driving ability and to promote and seed the launch of the film to the relevant demographic profiles.

Campaign and Film concept, Film direction, social overview and paid for strategy.

RESULTS:

Cinema Ticket campaign measured as one of the most engaged campaigns across social media both from Competition engagements and site click throughs, delivering a 10% sign up interest